Everyday advertising exploits your desire to be and do anything you want, whenever you want. On your demand.
No need for carpe diem, if you can Enjoy your Moment with a Coke in your hand. No need to socialise, if you can solo-buy a tee inspired Nike’s Until We All Win campaign. No need to stress over cognitive overload, if you can watch Netflix’s teasers for 26 different shows in 2:40′ and feel the FOMO.
But—at what cost?
Whoever glorified binge-watching, casted a spell on you with these claims, or celebrated brainrot aesthetics lied to you.
They made you an addict. They made you a byproduct of their profit.
Choose not to be consumed by capitalism.
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After 9+ years working as copywriter, I reclaim this website as a revolutionary space to deconstruct everyday marketing. To break the ouroboros of perpetual selling and consuming.